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Are Your Healthcare Marketing Efforts Effective?

Just how far are your marketing efforts, dollars and time going?  Do they generate only a blast of traffic and then leave you with no residual revenue stream?  Are they really generating future revenue that keeps on coming? Just how often is that the case at your hospital? Marketing is usually pretty traditional in hospitals, billboards, magazines, newspaper ads, brochures etc. Most people who view often are not captivated by it or interacting with it.  How do you measure your results? Do the numbers show you it really did work? For how long?

The new model from the nation's capital indicates that financial times are changing dramatically for hospitals. Between healthcare reform and Medicare cuts hospitals are challenged to find new sources of revenue just to stay alive. It is critical to consider healthcare in a completely new way with consumers also struggling to pay basic healthcare costs in a down market. 

The biggest healthcare cost is unhealthy behaviors in this country. I think we all have resolved to accept that much. What we are doing to promote prevention and wellness is a staggard and slow response to a huge problem.

Wellness is a factor that people are willing to pay for to get.  Shows like "The Biggest Looser" and the huge numbers of baby boomers with youthful glows and healthier lifestyles; have consumers pushing and easily accessing the health and wellness movement. In fact, most of American's are looking online first for just such solutions.

Consumers armed with the plethora of online health information are wanting to get healthy, hoping to avoid large hospital bills and live longer are now focused on the internet for new solutions to wellness care and prevention of illness. More and more American's today are spending more dollars on retail wellness options. There are organizations cashing in on this like Walgreens, and CVS pharmacy and Wal-Mart but really should that not be something the medical experts provide? 

When it comes to healthcare there is really only one expert I trust with my health and that is my Doctor! I cannot go to him for every sniffle and every headache he nor I have the time. 

Doctor's today can extend the care to their patients by developing well care strategies and resources for getting the patients products they need to get healthy. Doctors and hospitals not retail chain stores should be the ones cashing in on the wellness care market and lowering insurance and medical costs.  Not just to add the revenue streams, more importantly to provide responsible preventative care to their patients.    

Most hospitals unfortunately do not have the staff or the time to research great health and wellness products, create a convenient online store, manage the plethora of technology to make sure it operates efficiently, the distribution and customer care and to develop marketing strategies for consumers not only to show up at the store but to show up at the hospital's core programs and services. There is a good reason why. Hospitals are in the business of making folks healthy through treatment after the patients are sick. Not to worry, there is an expert and a great solution and both are in the business of prevention and wellness care. 

That does not mean to give up. Paquin Healthcare can get your hospital in the prevention and wellness care business too without giving up that new hospital wing to do it. The solution is a turn-key ecommerce and engagement system with professionally screened quality healthcare products to promote wellness and home care. This resource can be at your fingertips and your patient's homes faster than you think!